Content & Outbound Systems
for LinkedIn
Human-led, AI-powered LinkedIn content and outbound, built and run for you.
01Research
Sales calls- Won deals
Team interviews- Founder profile
Competitor research
02Ideal customer profile
- Funding
- Series A–B
- Raised
- $5–30M
- Employees
- 50–500
- Location
- UK & EU
03Positioning
04Tone of voice
- Posts
- Punchy, first person
- Comments
- Curious, generous
- DMs
- Casual, never salesy
05Messaging pillars
- Founder journey“From SDR to founder: what I'd do differently”
- Building Fernway“The hire that changed how we sell”
- Life outside work“Training for a marathon while raising a round”
Outcome
- Positioning
- Ideal customer profile
- Tone of voice
- Messaging pillars
- 90-day roadmap
Human-led AI processes. AI gives us speed. Our strategists, writers and designers decide what goes out and make it good.
AI research and first drafts
Briefs, research and first drafts are produced in minutes, so we start every piece from a strong base.
Automation handles the busywork
Scheduling, engagement tracking and outreach sequences run in the background without manual effort.
Human review at every stage
Our team refines each piece before it moves on, and you approve anything before it goes live.
See what your LinkedIn system could look like
A free 30-minute strategy call. We’ll map your process and where the quickest wins are.
A refined process
behind every service
Strategy, creative and outbound all run on the same core stages, sharpened with every client. It lets us move fast and keep the quality consistent, whichever services you choose.
Kick-off
We learn your goals, your buyers and what has worked so far.
Why Routa over
the alternatives
Most options cover one piece of LinkedIn. We handle strategy, creative and outbound end to end, with people reviewing every step.
| Routa | SaaS tool | Full-time hire | Traditional agency | Freelancer | |
|---|---|---|---|---|---|
| Strategy, creative and outbound in one place | Rarely one person | Usually one channel | |||
| Done for you, end to end | You do the work | Partly | |||
| Human-led AI workflows | AI only | Not always | Rarely | Varies | |
| Copy and design in one consistent style | Depends on the hire | Varies | |||
| Up and running in weeks | Setup varies | Months to hire | |||
| Everything stays in your accounts | Locked in the tool | Often not |
“LinkedIn only works when strategy, creative and outreach run as one system. We build it, then we run it with you.”
Luke KsiazczykFounder, Routa“Everything we build lives in your accounts. The system stays yours.”
Routa builds and runs content and outbound systems for LinkedIn, on the tools you already own.
Read the FAQQuestions
and answers
Three services for LinkedIn: Strategy (positioning, ideal customer, tone of voice and messaging), a Creative engine (weekly posts, carousels, graphics and a design system) and Automated outbound (triggers, personalised messages and replies routed to you). You can take one, two or all three.
Founders and teams who know their buyers are on LinkedIn but don’t have the time or in-house skills to show up consistently and turn that attention into conversations.
Tools leave the work to you, a single hire rarely covers strategy, writing, design and outbound, and most agencies only handle one channel. We do all of it end to end, using AI for speed and people for judgement, with human review at every stage.
A monthly fee based on the services you choose and the volume you need. We share a clear price after the strategy call, and you can start with one service and add others later.
It starts with a free strategy call, then a kick-off session to gather what we need. After that it’s a short weekly review to approve content and messages, and a monthly call to look at results and plan the next month.
Yes. We work in your LinkedIn accounts and the tools you already use, such as HubSpot, Notion, Figma and Slack, and only add tools like Clay or HeyReach where they’re needed.
You do. The playbook, design system, creative files and outreach setup all live in your accounts.